.png)
.png)
Executive Summary
A highly-efficient, marketing-leading business, TAF first took the insurance market by storm with it's Mortgage protection products in 2005, followed soon after by it's cornerstone Term-Life Insurance, launched in 2007. Even with lean processes and enormous success, TAF has never lost the human touch; it has remained at the top for so long by virtue of it's unparalleled customer service scores. Trusted by financial advisors and customers alike, TAF has changed the game in the Dutch insurance market.
Founded in 2005, with TAF's cornerstone Term Life insurance launched in 2007
Partnered with approximately 3,500 independent financial advisors
Over 1,000,000 policy-holders served since the foundation of TAF
TAF: An award-winning market leader
The recipient of numerous independently-awarded Customer Service accolades, TAF prides itself on excellent service and advice. TAF was named 'Best Partner' in a national AOV survey in both 2024 & 2025, and has been awarded the maximum '5 stars' by independent insitute MoneyView for 16 years running, among others.
Local Leadership
Nicole Hollander built TAF, a Dutch MGA in Life and Disability insurance. With a background in IT and operations, she built TAF around the principles of automation, lean processes and a focus on customer experience. With a focused and hands-on approach, Nicole and her team became market leader in the Netherlands for term-life insurance.
Country Lead Netherlands